Now that you know the basics, it's time to put it all together. There are essentially 4 steps to SEO.
Step 1) Conduct keyword research. Look for words and phrases that best describe what your site offers. Then look for alternative phrases. Focus on words that are popular with low competition rates.
Step 2) Design or redesign your site to be search engine friendly using your primary keywords as part of the content of your site. Use title tags and meta tags. Continue to add fresh content to your site through blogging, CMS, or direct publishing.
Step 3) Using your keywords as anchor text, build your backlinks. Set aside x number of hours per week and dedicate that time to link building. Look for links from relevant sites with high PR. Quality is better than quantity, but if you cant find quality, then quantity will work too, it will just take more time.
Step 4) Monitor your sites visibility. Install Google Analytics onto your site and keep a spreadsheet of of your primary search terms and how well they rank for the 3 major search engines: Google, Yahoo, & MSN. Check you rank for each word or phrase at least once a month and keep a record.
Part 1: Introduction to SEO
Part 2: On Site Optimization
Part 3: Off Site Optimization
Part 4: Keyword Research
Part 5: 4 Essential Steps to SEO
Whane's Web
