There are two primary forms of SEO, on site optimization, and off site optimization. On site optimization is tailoring each page of your site to be Search Engine Friendly. This includes some very specific things you can do to improve your sites SERP.
1) Your URL should contain key words relevant to the page content. For example, if your page is related to security services, then the words security and service should both be included within the URL. www.seodjo.wikidot.com/security_services is a much better choice than www.seodjo.wikidot.com/article02938.
2) Pay close attention to the title tag. The title tag is the title of your web page as it appears in the title bar of your internet browser. In HTML format it will look something like this: <title>Seo Dojo</title>. The title should include terms relevant for each individual page of your website and contain words that accurately describe the page. (See the Google Search Engine sample below)
3) Use the description meta tag. This won't necessarily improve your ranking, but it will improve the CTR1 of the link to your site when your page is displayed on the SERP. The description defines what appears beneath the title of your web page when displayed in Google and other SE's. In HTML format, the description tag will look something like this: <meta name="description" content="Seo Dojo 道場 is a place of instruction and challenge in Sabaki Do and other Seo Techniques."> (See the Google Search Engine sample below)
Google Search Engine sample illustrating how the title and description tags are parsed in a search engine. The Title Tag helps with ranking, the description tag helps to generate clicks.
Seo Dojo
Seo Dojo 道場 is a place of instruction and challenge in Sabaki Do and other Seo Techniques.
whane-the-whip.wikidot.com/ - 20k - Cached - Similar pages - Note this
4) Use relevant keywords within the <H1> and <H2> HTML tags once on each page.
5) Use the primary keyword or keyword phrase relating to your page at least once, but no more than 3 times within the content of your page (not including <H> tags or the Title Bar). There are tools that can check the keyword density of any given page but generally speaking, writing an article designed to be read by humans (not Search Engines) will suffice.
6) Make use of (without abusing) the keyword meta tag. No more than 4 keywords or phrases should be used for each page of your site. Example: <meta name="keywords" content="SEO; SEM; Search Engine Optimization; Internet Marketing">
7) Google makes use of a search engine algorithm known as the freshness algo. The goal is to rank fresh pages with newer content higher than older pages with older content. Therefore one on site practice used to gain new visitors and rank higher is to add new content to your site. This is why blogs tend to rank high. Adding a blog to your site will help with ranking.
Part 1: Introduction to SEO
Part 2: On Site Optimization
Part 3: Off Site Optimization
Part 4: Keyword Research
Part 5: 4 Essential Steps to SEO
Whane's Web
